The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass adverting and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
With the growth of the internet , the world has changed from one of information scarcity to one of information abundance. In fact, according to Google chairman Eric Schmidt ” there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”
In the old world of information scarcity, the concept of “lead generation” meant marketing found the name of potential buyers and passed them to sale. Buyers expected that they would have to talk to sales ad sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed.
Today buyers can do their own research online and can find a variety of education resources through search engines, social media; and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person So business must make sure that they build their digital presence.
For Jarika Digital it is important that we create a solid lead generation strategy the will help build trust and capture the interest of the potential customers before the are even ready to contact sales. There will be no need to contact sales – we will generate the leads and thy will contact you!
What is important is that the leads that we generate be followed up as soon as possible while it is still “warm”. Potential customers who responded should be contacted within three hours to keep the momentum going and to make them comfortable that you responded to their interest in our ad.
We will spend some time training your staff how to respond best to incoming leads – how your reception responds, will be a important part of the success of our lead generation campaign.
Be smart in you advertising…don’t waste money on what doesn’t work…spend money on what is measureable and what give you the best return on your investment.
Go the Digital Marketing Lead Generation way and measure your success on a daily/weekly/monthly/yearly basis.
Acknowledgment of report on “Lead Generation: A Complete Guide” – by Marketo